Got a Brain? Got Any Character?
Is this really what we've become?
It used to be that advertisers targeted the 18-34 year old demographic because they were current, open to new things, and often had the most expendable income. But this entire campaign is about being morally bankrupt, living it up, AND NOT HAVING TO PAY FOR IT! Thanks Obamacare!
Are there really so many free-loading, slutty, drunken, lazy, shallow, corrupt people in this demographic that an entire ad campaign has been put together to appeal to them? And keep in mind, this isn't an ad campaign for condoms, or alcohol, or an escort service.
This is for health insurance. Health insurance those of us with jobs are paying for.
Here are a few of the lines I found most appalling:
Don't tap into your beer money to cover those medical bills. We've got it covered. (By the we, they mean me. And I don't want to pay for their beer.)
Not sure how I ended up here perched on top of this keg. I could totally fall, but that's okay. My budget will stay balanced even if I don't, because I got insurance. (meaning, go ahead and get fall-down drunk. It doesn't matter because some hard-working family will cover my stitches or my broken bones or my brain damage if I fall on my stupid head.)
Let's hope he's as easy to get as this birth control. My health insurance covers the pill, so all I have to worry about is getting him between the covers. (This is a whole new disgusting. Remember when we would have been outraged if a man had treated a woman like she was nothing more than an object to have a little fun fling with? I guess it's okay for women to treat men like that. This is feminism at its most disgusting.)
I don't even want to get into the politics behind this disgusting campaign and how there are politicians (on both sides) that want to sweeten the pot of freebies to insure they'll get votes just because people don't want to lose all the benefits they're not paying for. If I delved into that mess, we'd be here all day.
I just have to vent for a minute about the fall of our country. When the priority is getting drunk instead of getting a job, we're in trouble. When a romp between the covers of a one-night stand with a stranger is celebrated instead of considered a mistake or a lapse in judgment, we're in trouble. When people know that there is no accountability for their actions because others will pick up all the pieces and put them together again, we're in trouble.
Folks, we're in trouble. Serious trouble.
God help us all.
***and just a little pet-peeve sidenote. The website is called doyougotinsurance.gov. I guess good grammar was too classy for this campaign.